Rare is a fast-growing, international conservation organization that has worked in 50+ countries and 400+ communities to inspire change so people and nature thrive. We believe that the most urgent environmental challenges share one thing in common – to solve them, people must start behaving differently. Over the last 40 years tackling a variety of conservation and natural resource issues, we have honed our own approach to changing sustainable practices. Now we are sharing that expertise with the world so that global environmental efforts improve.
Rare’s Center for Behavior & the Environment (BE.Center) launched in 2017 to deliver on three main goals: building the field for applying behavioral insights to conservation, translating the science of human behavior into real-world conservation practice, and training an international network of conservationists to become the next generation of behavioral designers and strategists.
Global understanding of human behavior is evolving quickly. New insights across economics, political science, evolutionary biology, social psychology, neuroscience, and design thinking have transformed understanding of human behavior and decision-making. Gone are the days of believing in Homo economicus, a perfectly rational actor maximizing costs and benefits at every turn. Research has shown that emotions play an important role in our decision-making processes. Advances in evolutionary biology tell us that people are inherently social animals and that ‘self-interest’ is far more complex than once assumed. Under the right conditions, people excel at cooperation, seek reciprocity, and act on the basis of social cues. And we have learned that our decisions are strongly influenced by the context and timing in which we make them and the “architecture” of our choices.
Yet, traditional conservation efforts have relied on more rational ways of driving change. We share information and hope for change. We leverage rules and regulation and assume people will follow them. And we offer material incentives and believe things like money or a free water bottle will get people to behave differently. Unfortunately, science tells us that these are insufficient in driving sustained behavior change. To get people to adopt new practices, we need to design innovative solutions that meet them where they are, using the power of emotional appeals, social incentives, and choice architecture as expertly as we apply economics and policy.
Our vision is that by 2030, conservation challenges are dramatically more solvable because behavior-centered design (BCD) becomes a norm in our field. To do this, we aim to raise the profile of behavioral science and design and build demand for it in the conservation space, to create compelling evidence that behavior-centered design leads to better conservation outcomes, and to strengthen the ability of practitioners and leaders to apply the strategies and tactics of behavior-centered design in their own work.
Rare is looking for a thoughtful and energetic team member with a skill in communications and a passion for building relationships to join the Center for Behavior & the Environment (BE.Center) and lead the management of the BE.Center’s growing community of practitioners applying BCD. Reporting to the Senior Director, Partnerships & Engagement, Center for Behavior & the Environment, and working closely with other team members, the Community Engagement Manager will be responsible for executing a communications strategy and continually building the BE.Center’s community. The role will involve partnering with Rare’s Marketing and Communications team and working across Rare’s global teams to develop content to attract and engage users of the online community, behavior.rare.org, as well as other BE.Center networks.
A great candidate for this position has/is:
Rare is an equal opportunity employer and welcomes all to apply. EOE/M/F/D/V