Rare

Program Director - Entertainment Media Channel, U.S. Climate Change

Job Locations US-CA-Los Angeles
Job ID
2021-1459
Employment Type
Employee (Full-Time)

Position Overview

This is a full-time remote role with a preferred base in Los Angeles, CA

 

Rare seeks an experienced Director to lead our growing Entertainment Media channel work. We envision a leader who brings a balance of analytical and creative thinking to apply behavioral science to the art of inspiring storytellers.

 

About Rare:
Rare inspires change so people and nature thrive. Over more than three decades, Rare has partnered with local organizations to run more than 400 conservation projects in nearly 60 countries all of which rely on humans changing behaviors. Community-led solutions such as coastal fishery recovery, regenerative agriculture, and now climate mitigation. Recently, Rare has begun working on the challenge of inspiring Americans to change their highest impact behaviors through a program called Make It Personal. As we aim to influence 67 Million Americans, we have sought out partners and relationships that can help us achieve that scale. One of those channels is the entertainment media channel which not only can help Rare achieve U.S. focused goals, but also reaches global audiences and extends to other conservation priorities which vary by geography.

About the Program (Entertainment Media Channel):

While other conservation groups have been working in entertainment media, Rare is the only conservation NGO positioned to influence the human behaviors that actually stand to have an impact on climate change and other common good problems. Rare is partnering with major entertainment media companies to help storytellers have a positive impact while creating content that is so engaging it is not thought of as “educational entertainment” but rather simply “entertainment”.

 

We know from global and domestic surveys that the vast majority of the public are aware of and in fact believe in climate change. Over half (in a U.S. study) wanted to do more to take action as an individual. The challenge is that they do not know what to do and often focus their efforts on lower impact actions like recycling or reducing plastics (both good; just not sufficient to the task at hand).

 

Rare’s role, and the role of this program team, will be to bring data, research, insights and knowledge about a) the prioritization of behaviors that stand to have the most impact, and b) the behavioral insights that increase likelihood of creating content which will be compelling and influential.

 

Specifically, we aim to

  • Engage employees of large entertainment media companies to inspire them to adopt and in doing so better understand the behaviors that matter most for climate
  • Influence the storytellers and content creators through a behaviorally informed content strategy.
  • Influence the marketers and social media influencers by inspiring new ways to leverage content to inspire action and change

There is plenty of precedence for this type of work, and we know the social norms portrayed in the media impact our thinking and our behaviors. In the past, entertainment media have played a role in changing cultural expectations such as women in the workplace (think Mary Tyler Moore) or LGBTQ equality (think Ellen DeGeneres). Likewise, initiatives pushing screen-writers to cut smoking from on-screen scenes have had an impact on behavior in the real world.

 

Position Overview:

Your role as the Director of Rare’s Entertainment Media Channel is to turn this vision into a reality. At Rare, we’ve dubbed the Director of Rare’s Entertainment Media channel as the “Producer of Change”. In the film industry, a Producer does a little bit of everything - whatever it takes - to bring a production to life. This role will likely require you to put on many hats --- including your thinking cap,  your feeling cap, and your rally cap -- all in service of bringing this emerging opportunity into a full-scale program that is driving measurable impact.

 

While you’ll have to do many varying tasks, you will not do them alone. This initiative will work closely with the U.S. program Make It Personal and will closely engage with Rare’s team of behavioral scientists at Rare’s Center for Behavior and the Environment. We are also hiring a dedicated behavioral science leader to specifically support this unique channel as well as a marketer to focus on supporting this work. Rare also has a number of team members across the various programs that are well steeped in different aspects of climate and conservation, and we are also seeking to bring a data analyst role in-house to better support you and this program.

 

Your many-hats role will include:

  • Gracefully manage “client” and partner relationships with multiple stakeholders within large entertainment media organization/s as well as other NGO partners working collaboratively
  • Play the role of “quality assurance” on all deliverables, asking clarifying questions and making sure our work-product meets a high level of professionalism, credibility and accuracy before deliverables are sent to client (sometimes playing editor, sometimes playing devil’s advocate)
  • Project management of a variety of assignments which will often require coordination of resources across the above teams as well as other global program teams at Rare, as well as several close external partners and other contractors as needed.
  • Business development by expanding our value to existing partners as well as seeking opportunities to expand our impact through additional relationships among the entertainment industry
  • In some cases, you’ll be called on to take the lead in writing and editing in order to help the team convert insights into written concepts and strategies

Objectives and Responsibilities:

Objective #1: Bring your strategic thinking while you build relationships and Rare’s reputation among entertainment media ecosystem

  • Always be looking for ways to leverage Rare’s unique value (our behavioral-science led approach to conservation) to support our mission and to strategically support our collaborators’ objectives 
  • Manage existing relationships and several active work-streams with a global media distribution partner and a major studio
  • Expand relationships with talent agency partners and others in the entertainment media ecosystem
  • Expand relationships with other NGOs which are active in the entertainment media space to build collaborations and partnerships that further our mutual missions and objectives

Objective #2: Manage resources across Rare to deliver a wide-variety of highly professional programmatic outputs

  • As we work with content creators, marketers, talent and others in the entertainment ecosystem, we can expect a wide variety of tasks which may stretch our imaginations or not be obvious at first. We will need your help to see the opportunities, work with stakeholders to properly define the goals and deliverables, and then organize and rally the resources to achieve the goals.
  • Learning the Rare teams and extended teams will be critical to your success, as this program will ultimately tap into expertise from across our organization, our many global programs, as well as our deep network of advisors.
  • Deliverables may be as wide ranging as research to define the highest impact behaviors by country and/or region across the globe, to hands-on workshops with storytellers, to providing input on marketing or social campaigns.
  • Our “bar” will be set high as it relates to focusing on the two areas that Rare will “own” in these engagements: a) which behaviors should we focus on to have impact, and b) what does behavioral science tell us is important to increase likelihood of creating content which will be compelling and influential.
  • And our “bar” will also be set high in delivering on this work with a high degree of emotional intelligence (EQ) and ability to listen and translate between the sciences and

Education, Experience, Attributes:

  • Seasoned professional—Bachelor’s Degree with at least seven years’ professional experience, including experience in entertainment media industry or content marketing
  • Climate and conservation conscious - While we do not expect you to be the climate expert, you’ll need a solid base of relevant knowledge from which to operate
  • Nimble mind —an ability to distill analytical data and qualitative insights into strategic thinking and to apply strategic frameworks to ongoing tactical deliverables
  • Curious and creative mindset— no fear of the stupid question; good at asking clarifying questions to ensure we get the objectives of a project nailed down, but also good at asking the occasional open ended wild-card question that helps teams to pull up and consider a new perspective 
  • Natural relationship builder —studies and empathizes with the needs of the market and individual relationships, converting opportunities into account relationships
  • Inclusive partner—create an ecosystem of partnerships and stakeholders where each participant benefits from the working relationship

Rare is an equal opportunity employer and welcomes all to apply. EOE/M/F/D/V

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