This is a full-time remote role with a preferred base in Los Angeles, CA
Rare seeks an experienced Director to lead our growing Entertainment Media channel work. We envision a leader who brings a balance of analytical and creative thinking to apply behavioral science to the art of inspiring storytellers.
Rare inspires change so people and nature thrive. Over more than three decades, Rare has partnered with local organizations to run more than 400 conservation projects in nearly 60 countries all of which rely on humans changing behaviors. Community-led solutions such as coastal fishery recovery, regenerative agriculture, and now climate mitigation. Recently, Rare has begun working on the challenge of inspiring Americans to change their highest impact behaviors through a program called Make It Personal. As we aim to influence 67 Million Americans, we have sought out partners and relationships that can help us achieve that scale. One of those channels is the entertainment media channel which not only can help Rare achieve U.S. focused goals, but also reaches global audiences and extends to other conservation priorities which vary by geography.
About the Program (Entertainment Media Channel):
While other conservation groups have been working in entertainment media, Rare is the only conservation NGO positioned to influence the human behaviors that actually stand to have an impact on climate change and other common good problems. Rare is partnering with major entertainment media companies to help storytellers have a positive impact while creating content that is so engaging it is not thought of as “educational entertainment” but rather simply “entertainment”.
We know from global and domestic surveys that the vast majority of the public are aware of and in fact believe in climate change. Over half (in a U.S. study) wanted to do more to take action as an individual. The challenge is that they do not know what to do and often focus their efforts on lower impact actions like recycling or reducing plastics (both good; just not sufficient to the task at hand).
Rare’s role, and the role of this program team, will be to bring data, research, insights and knowledge about a) the prioritization of behaviors that stand to have the most impact, and b) the behavioral insights that increase likelihood of creating content which will be compelling and influential.
Specifically, we aim to
There is plenty of precedence for this type of work, and we know the social norms portrayed in the media impact our thinking and our behaviors. In the past, entertainment media have played a role in changing cultural expectations such as women in the workplace (think Mary Tyler Moore) or LGBTQ equality (think Ellen DeGeneres). Likewise, initiatives pushing screen-writers to cut smoking from on-screen scenes have had an impact on behavior in the real world.
Your role as the Director of Rare’s Entertainment Media Channel is to turn this vision into a reality. At Rare, we’ve dubbed the Director of Rare’s Entertainment Media channel as the “Producer of Change”. In the film industry, a Producer does a little bit of everything - whatever it takes - to bring a production to life. This role will likely require you to put on many hats --- including your thinking cap, your feeling cap, and your rally cap -- all in service of bringing this emerging opportunity into a full-scale program that is driving measurable impact.
While you’ll have to do many varying tasks, you will not do them alone. This initiative will work closely with the U.S. program Make It Personal and will closely engage with Rare’s team of behavioral scientists at Rare’s Center for Behavior and the Environment. We are also hiring a dedicated behavioral science leader to specifically support this unique channel as well as a marketer to focus on supporting this work. Rare also has a number of team members across the various programs that are well steeped in different aspects of climate and conservation, and we are also seeking to bring a data analyst role in-house to better support you and this program.
Your many-hats role will include:
Objectives and Responsibilities:
Objective #1: Bring your strategic thinking while you build relationships and Rare’s reputation among entertainment media ecosystem
Objective #2: Manage resources across Rare to deliver a wide-variety of highly professional programmatic outputs
Education, Experience, Attributes:
Rare is an equal opportunity employer and welcomes all to apply. EOE/M/F/D/V