Rare inspires change so people and nature thrive. Over more than three decades, Rare has partnered with local organizations to run more than 400 conservation projects in nearly 60 countries all of which rely on humans changing behaviors. Community-led solutions such as coastal fishery recovery, regenerative agriculture, and now climate mitigation.
Over 72% of Americans believe in global warming, and over 55% believe they should be personally doing something to take action. The problem is, people have been told their individual actions, beyond voting and advocacy, do not matter. And the actions they do focus on like recycling are not among the highest impact behaviors.
If just ten percent of Americans adopted seven behaviors (plant-rich diet, electric vehicles, green energy/rooftop solar, food waste reduction, carbon offsets, flying less and sharing their actions with others), we could significantly close the gap towards the US’s reduction goal under the Paris Climate Agreement.
The emerging US climate campaign called Make It Personal (http://www.rare.org/makeitpersonal) is Rare’s strategy to empower Americans to take these high-impact actions now.
Rare seeks a civic entrepreneur as our Boston Program Director, a role to enable Bostonians to take on these high-impact actions through coordination with civic and private leaders and organizations.
Rare seeks a Boston Program Director to build a diverse group of Boston and Eastern Massachusetts civic leaders and leading corporations to enable hundreds of thousands of Bostonians to take these high-impact actions and reduce Tonnes of GHG emissions, establishing a community-based solution that can be replicated in other U.S. cities.
The Boston Program Director will join a highly collaborative, cross-functional team that brings together behavioral psychology + user experience design + marketing communications all working towards a mission to inspire 10% of Americans to adopt the individual behaviors that have the most impact to mitigate climate change.
As the Boston Program Director, you’ll be responsible for translating the strategy and capabilities of Rare’s Make It Personal program to our first city-specific initiative. You’ll be active in widening our circle of supportive Boston leaders as well as fundraising and partnering. You'll work from early pilots with partners to eventually scaled campaigns with high-impact results, learning and leveraging behavior psychology, community engagement, and campaign marketing.
You will report to the SVP of Make it Personal, one of Rare’s three programs. The SVP and Make It Personal Team will coordinate with you in further development of channel strategies for employers, communities, and banking to bring about impact in Boston.
As you shape and evolve the strategy for Make It Personal Boston, you’ll establish a replicable approach for other U.S. cities, empowering communities nationwide to take action on climate change.
Build-out and extend a network of Boston leaders, funders, and partners for Make It Personal (MIP)
Establish a proven approach to engaging the Boston community in the Make It Personal (MIP) behaviors
Some of this is unchartered territory for Rare, as this is Rare’s first U.S. based community campaign. Rare runs behavior change campaigns in over 460 locations around the world, but never in as noisy and complex of a media and consumer environment as Boston.
As with any entrepreneurial effort, the funding and infrastructure will need to be built out as you are also running the campaign. MIP Boston has initial funding, a supportive Boston-based Steering Committee, and insights and solutions from Rare and MIP to draw from; however, you’ll need to know how to manage split attention between delivering impact with experiments and initial campaigns while also building out the funding, network, and solutions that will scale.
Required Experience and Education:
Rare is an equal opportunity employer and welcomes all to apply; EOE/M/F/D/V