Rare

Program Marketing Manager, U.S. Climate Change

Job Locations US-VA-Arlington
Job ID
2020-1432
Employment Type
Employee (Full-Time)

Position Overview

This is a full-time remote role based in the U.S. with a flexible working location. 

 

About Rare:

Rare inspires change so people and nature thrive. Over more than three decades, Rare has partnered with local organizations to run more than 400 conservation projects in nearly 60 countries all of which rely on humans changing behaviors. Community-led solutions such as coastal fishery recovery, regenerative agriculture, and now climate mitigation.

 

Over 72% of Americans believe in global warming, and over 55% believe they should be personally doing something to take action. The problem is, people have been told their individual actions, beyond voting and advocacy, do not matter. And the actions they do focus on like recycling are not among the highest impact behaviors.

 

If just ten percent of Americans adopted seven behaviors (plant-rich diet, electric vehicles, green energy/rooftop solar, food waste reduction, carbon offsets, flying less and sharing their actions with others), we could significantly close the gap towards the US’s reduction goal under the Paris Climate Agreement.

 

The emerging US climate campaign called Make It Personal www.rare.org/makeitpersonal is Rare’s strategy to empower Americans to take these high-impact actions now.

 

Rare seeks Program Marketing Manager (Food) to be the resident subject matter expert and provide day-to-day management of all projects related to plant-rich diets and food waste.

 

(Additional subject categories of Transportation and Energy may also be relevant) 

 

 

Position Overview:

The Program Marketing Manager (Food) will join a highly collaborative, cross-functional team that brings together behavioral psychology + user experience design + marketing communications all working towards a mission to inspire 10% of Americans to adopt the individual behaviors that have the most impact to mitigate climate change.

 

Among those behaviors are two that you will be the resident expert on – adopting a plant-rich diet and wasting less food. While these two actions are the most accessible for all Americans, our campaigns will reach Americans who eat an average to higher than average amount of meat. The focus is not necessarily on vegan or vegetarian lifestyles, but rather creating pathways for change by reducing hurdles and increasing motivation to eat less meat.

 

As the Program Marketing Manager for food topics, you will be key to the day-to-day project management associated with all relevant direct-to-consumer media campaigns (social, paid, PR, influencer, product integration) and will manage relationships with agencies, contractors as well as topic-specific donors, corporate sponsors and key partners.

 

Additionally, you will also participate collaboratively with the SVP, VP and team in the further development of key channel strategies – employers, communities and bank/ credit cards. You’ll provide the topic specific content or insights to support these channel programs, but you may also be engaged as bandwidth permits to take an active role in leading or implementing pilots and early “mini” test programs.

 

You will be responsible to actively manage knowledge, insights and relationships associated with food waste and plant-rich diets. You will be the day-to-day owner and fact-checker for any content, materials, and social media messages.

 

Key Responsibilities:

The Program Marketing Manager (Food), Program Marketing Manager (Energy) and Program Marketing Manager (Transportation) will exercise both independent judgement and a collaborative approach to carry out the following responsibilities for their respective topic areas.

 

As the Program Marketing Manager for Food (plant-rich diet and food waste), the ideal candidate will:

   

  • Have a solid foundational knowledge of sustainability in addition to relevant experience or knowledge of healthy, balanced diets with an emphasis on plant-based foods and strategies to reduce food waste.
  • Enjoy actively learning and managing Rare’s cumulative knowledge and insights associated with topic areas
    • Maintain a working knowledge of Rare and third-party research, stay abreast of current events and trends associated with related industry,
    • Collaborate with and play a role in shaping the research and learning agenda to fill in knowledge gaps
    • Synthesize new insights and trend data for routine communication to Rare executive team and board, donors and marketing / PR firms
    • Seek ways to apply new knowledge to constantly improve communications and resource materials
  • Manage projects and act as the day-to-day leader of topic related marketing campaigns
    • Work in collaboration with VP, US Climate Change and third-party marketing agencies to develop direct to consumer campaigns (which will incorporate paid media, social media, PR, websites and other content)
    • Lead the day-to-day project management to see those campaigns through execution, maintenance, measurement and iterative improvement
  • Track and communicate progress for KPIs associated with topics
    • Provide routine reporting and analysis of KPI metrics including marketing funnel, audience attitudinal tracking studies and other measurable indicators of success
    • Lead collaborative process to provide recommendations based on observations and research as to how to improve and optimize campaigns  
    • Author updates to donors and to the broader Rare organization
  • Write about the topic
    • Author project briefs and pinch-hit on draft copywriting for a wide range of marketing materials including PPT presentations, webinars, social media, newsletters, impact reports, fundraising solicitations and website content
  • Act as the SME and spokesperson on Rare’s behalf for this topic
    • May be directly or indirectly involved in interviews, panels and other public speaking
    • Responsible for identifying appropriate experts as needed to amplify messaging
    • Bonus if you actively maintain your own social media, or can effectively collaborate and contribute to the day-to-day social media channels for these topics  
  • Play key role in Influencer Marketing efforts
    • Work with agencies to ID influencers (ranging from celebrity to micro-influencers)
    • Build and maintain Rare’s direct relationship with key influencers
    • Coordinate creative assets, materials, messaging and events
  • Working with VP and SVP, build and maintain relationships with key partners including
    • Corporate sponsors associated with your topic area and their communications teams
    • Implementation partners such as grassroots volunteer and conservation organizations

Required Experience and Education:

The ideal candidate will be entrepreneurial enough to take charge of everything related to their topic areas, as well as organized and detail-oriented enough to project manage the day-to-day activities themselves. S/he should possess the ability to work productively with a diverse array of leaders, experts and philanthropists as well as manage vendors, agencies and influencers.

 

S/he should have a strong sense of empathy and cultural context to help navigate the complex and sometimes emotional relationship that we have with food.

 

S/he should have a keen attention to detail and follow up, especially as it relates to confirming data and facts, and delivering on deadlines.

 

S/he should be able to demonstrate prior success in managing marketing or other similarly evolving, creative projects that require flexibility and collaboration. S/he should be able to get things done, and ask for support or clarification without hesitancy.

 

Experience creating and managing behavior change campaigns, public advocacy programs, or consumer marketing efforts is a plus.  Priority skillsets include: campaign management, project management, written and verbal presentation skills.

 

Experience in food, agricultural or nutrition is a plus but may not be required. Personal experience in attempting to eat less meat or waste less food is a plus, but may not be required.

 

  • A minimum of 6 years in relevant marketing and communications, program management or related experience
  • Exceptional ability in project management and cross-functional collaboration
  • Sound business judgment and ability to manage shifting priorities and competing deadlines
  • Interpersonal and communications skills including the ability to be a media spokesperson with relation to your topic / expertise
  • Track record in developing and managing communications with external partners
  • Demonstrated experience in cultivating and stewarding partner relationships;
  • Exceptional writing skills
  • Keen eye towards validating facts to ensure accuracy and high-quality standards
  • In addition to food, topics related to transportation (including fly less, EVs and carbon credits / offsets), energy (to include rooftop solar and RECs) is also of interest.

 

Rare is an equal opportunity employer and welcomes all to apply; EOE/M/F/D/V

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed