This is a full-time remote role based in the U.S. with a flexible working location.
Rare inspires change so people and nature thrive. Over more than three decades, Rare has partnered with local organizations to run more than 400 conservation projects in nearly 60 countries all of which rely on humans changing behaviors. Community-led solutions such as coastal fishery recovery, regenerative agriculture, and now climate mitigation.
Over 72% of Americans believe in global warming, and over 55% believe they should be personally doing something to take action. The problem is, people have been told their individual actions, beyond voting and advocacy, do not matter. And the actions they do focus on like recycling are not among the highest impact behaviors.
If just ten percent of Americans adopted seven behaviors (plant-rich diet, electric vehicles, green energy/rooftop solar, food waste reduction, carbon offsets, flying less and sharing their actions with others), we could significantly close the gap towards the US’s reduction goal under the Paris Climate Agreement.
The emerging US climate campaign called Make It Personal www.rare.org/makeitpersonal is Rare’s strategy to empower Americans to take these high-impact actions now.
Rare seeks Program Marketing Manager (Food) to be the resident subject matter expert and provide day-to-day management of all projects related to plant-rich diets and food waste.
(Additional subject categories of Transportation and Energy may also be relevant)
The Program Marketing Manager (Food) will join a highly collaborative, cross-functional team that brings together behavioral psychology + user experience design + marketing communications all working towards a mission to inspire 10% of Americans to adopt the individual behaviors that have the most impact to mitigate climate change.
Among those behaviors are two that you will be the resident expert on – adopting a plant-rich diet and wasting less food. While these two actions are the most accessible for all Americans, our campaigns will reach Americans who eat an average to higher than average amount of meat. The focus is not necessarily on vegan or vegetarian lifestyles, but rather creating pathways for change by reducing hurdles and increasing motivation to eat less meat.
As the Program Marketing Manager for food topics, you will be key to the day-to-day project management associated with all relevant direct-to-consumer media campaigns (social, paid, PR, influencer, product integration) and will manage relationships with agencies, contractors as well as topic-specific donors, corporate sponsors and key partners.
Additionally, you will also participate collaboratively with the SVP, VP and team in the further development of key channel strategies – employers, communities and bank/ credit cards. You’ll provide the topic specific content or insights to support these channel programs, but you may also be engaged as bandwidth permits to take an active role in leading or implementing pilots and early “mini” test programs.
You will be responsible to actively manage knowledge, insights and relationships associated with food waste and plant-rich diets. You will be the day-to-day owner and fact-checker for any content, materials, and social media messages.
The Program Marketing Manager (Food), Program Marketing Manager (Energy) and Program Marketing Manager (Transportation) will exercise both independent judgement and a collaborative approach to carry out the following responsibilities for their respective topic areas.
As the Program Marketing Manager for Food (plant-rich diet and food waste), the ideal candidate will:
Required Experience and Education:
The ideal candidate will be entrepreneurial enough to take charge of everything related to their topic areas, as well as organized and detail-oriented enough to project manage the day-to-day activities themselves. S/he should possess the ability to work productively with a diverse array of leaders, experts and philanthropists as well as manage vendors, agencies and influencers.
S/he should have a strong sense of empathy and cultural context to help navigate the complex and sometimes emotional relationship that we have with food.
S/he should have a keen attention to detail and follow up, especially as it relates to confirming data and facts, and delivering on deadlines.
S/he should be able to demonstrate prior success in managing marketing or other similarly evolving, creative projects that require flexibility and collaboration. S/he should be able to get things done, and ask for support or clarification without hesitancy.
Experience creating and managing behavior change campaigns, public advocacy programs, or consumer marketing efforts is a plus. Priority skillsets include: campaign management, project management, written and verbal presentation skills.
Experience in food, agricultural or nutrition is a plus but may not be required. Personal experience in attempting to eat less meat or waste less food is a plus, but may not be required.
Rare is an equal opportunity employer and welcomes all to apply; EOE/M/F/D/V