• Behavioral Strategies Lead, Lands for Life Program

    Job Locations CO
    Job ID
    Employment Type
    Employee (Full-Time)
  • Position Overview

    Rare is a $30 million, international sustainable development organization, recognized as a global leader in catalyzing behavior change to achieve enduring conservation results.


    For every major challenge facing the environment — deforestation, overfishing, pollution, climate change — people are both the problem and the solution. In an era of relentless economic growth, the fate of nature and humanity depends on whether we can learn to change our relationship to natural resources. At Rare, we know it is possible.


    For over 40 years we have empowered leaders in 56 countries to inspire community pride in nature and to mobilize the adoption of sustainable resource management, enabling people and nature to thrive. We find what works locally and bring it to scale globally — providing a blueprint for building a conservation ethic around the world. We deliver improved livelihoods, biodiversity protection, solutions to systemic economic challenges, and more climate-resilient communities.  Our culture is results-oriented and entrepreneurial.


    Position Overview

    In Colombia, the agricultural sector holds the key to continued peace and thriving landscapes - today and tomorrow - where a mosaic of uses is mutually reinforcing, improved yields and productivity, safeguarded habitats and biodiversity, increased resilience, and enhanced bio sequestration.  Inadequate technical assistance and extension service support has repeatedly been identified as the main barrier to the adoption of more sustainable, climate-compatible agricultural practices. Rare is therefore aligning behavioral strategies and levers with agroecological practices to help bring about rapid, sustained and scalable shifts across productive landscapes. This work entails engaging with farmers, extension service agents, local authorities and other stakeholders to advance more integrated land-use approaches. The opportunity is to support farmers and communities become change agents themselves to advance the transition to vibrant agroecological landscapes.


    Work undertaken in Colombia will be at the forefront of a global program on climate-smart agriculture that Rare is developing. This is an exceptional opportunity for an entrepreneurial and creative individual to help lead the development of a new global program at the intersection of agriculture, climate change, behavior change, and conservation.


    The Behavioral Strategies Lead will support the development Rare’s work in this field. The preferred candidate will have practical, hands-on experience in effecting change in specific constituencies or geographies, preferably related to work in the rural space. She/he will work closely with teams within the organization to develop and implement concrete programs and products that lead to measurable results in the field.


    Essential Functions

    • Lead the design of behavior change interventions that support and enhance the adoption of more sustainable agricultural practices
    • Guide implementation in the field of interventions that leverage behavioral tools and insights to achieve more effective adoption of sustainable agricultural practices.
    • In collaboration with the Center for Behavior and Environment at Rare, contribute to the development and systematization of social marketing and behavior tools and resources that enable the replication of Rare’s approach to improved and sustained shifts in agricultural practices.
    • Collaborate with the development of the behavior science content of Rare´s training products and programs
    • Establish a clear set of indicators to measure behavior adoption in collaboration with Center for Behavior and the Environment.
    • Lead the development and execution of formal and informal partnerships for strengthening the science-to-practice bridge.
    • Identify and nurture a network of local partners (practitioners, key technical partners, others) to deliver behavior change approaches.
    • Perform frequent language and cultural translation reviews to ensure materials are effective and appropriate and provide feedback for adjustment.
    • Coordinate and supervise Behavior Change staff/interns hired in Colombia.
    • Contribute to the preparation of proposals and other fundraising efforts, including project design and conceptualization
    • Support the Program´s leadership in managing partnerships with local partners and governments.
    • Represent Rare at strategically relevant conferences and convenings to advance Rare’s thought leadership in Behavior Change for agriculture and climate.
    • Promote cross-projects learning and network building in order to create communities of practices.

    Experience and Education

    • Minimum 5 years' experience in communications, and/or social marketing experience, including work in the field
    • A Master's degree in Marketing, Behavioral Economics, Environmental Educations, and other related fields, is a plus
    • Demonstrate teaching, training, and/or coaching experience
    • Experience working with a diverse range of stakeholders, from farmers to government authorities
    • Willingness to travel and work in the field
    • Experienced in using MS Office suite, databases, graphics, and savvy learning multimedia software
    • Excellent communication and analytical skills
    • Team working
    • Ability to motivate people and work in a collaborative environment
    • Any other duties that the program's leadership defines for advancing defined objectives


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