• Digital Experience Manager

    Job Locations US-Arlington
    Job ID
    Employment Type
    Employee (Full-Time)
  • Position Overview

    Rare is a $29 million fast-growing, international conservation organization. We believe conservation comes down to people—their behaviors toward nature, their beliefs about its value, and their ability to protect it without sacrificing basic life needs. Rare’s culture is results-oriented, entrepreneurial, and optimistic. We are working toward ambitious goals and creating measurable social change. At an exciting inflection point in our history, Rare is scaling its programs to the next level.


    The Digital Experience Manager will be responsible for building a world-class digital experience for Rare’s audiences.  He/she will lead the development and maintenance of Rare’s websites and will help direct our integrated digital fundraising and awareness efforts.


    This position will work closely with the Vice President, Marketing Communications, Sr. Manager Head Creative and the rest of the Communications team to enhance Rare’s digital presence, to reach new audiences, to build credibility, and to increase online fundraising. The Digital Experience Manager will be a thought partner and work with technical and non-technical members of our organization as well as outside firms.


    Essential Functions

    • Develop and manage Rare’s family of websites, including building the digital presence for the new Center for Behavior & the Environment
    • Project manage major web projects or enhancements
    • Work with third party web developers on maintenance and support issues for Rare’s web properties
    • Analyze web traffic metrics and recommend enhancements based on data
    • Help develop, implement and track digital fundraising and awareness campaigns
    • Execute Rare’s online fundraising strategy
    • Play a key role in developing e-newsletter and social media strategy
    • Stay up-to-date with digital technologies and trends

    Required Experience and Education

    • A minimum of 5 years exemplary work experience in website development
    • Experience working with international stakeholders and audiences strongly preferred
    • Demonstrable experience with SEO/SEM and CRM software
    • Experience implementing and optimizing Google AdWords campaigns
    • Solid knowledge of web analytics tools like Google Analytics
    • Familiarity with web design web architecture and understanding of user-experience design
    • Experience as an administrator of CMS platforms such as Drupal and WordPress
    • Excellent verbal and written communication skills
    • Strong analytical and project management skills




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